Meetly Vallastaden was opened in May 2020 in Linköping Sweden. Prior to opening they requested a brand identity and style guide that showcases their rough but also formal approach to food. The restaurant is located in Vallastaden, a newly built experimental area of the town where modern architecture meets smart sustainable solutions. Meetly Vallastaden wants to be a local hub where Vallastaden residents come to enjoy great food or just socialize in the unique environment.
The simple stylish logotype was made to represent the sought after feeling. The website was created with Wordpress and contains information about the restaurant's many concepts. Separate pages for menus, sign up for membership club and mailing list, restaurant location and contact information. Developing the identity for a company whose concept was not yet fully developed were both a great challenge and learning experience. There was room to let my creativity flow and a lot of styles were initially tested before refining the final direction.
- Logo and identity
- Business cards
- Printed matters including price lists, vouchers, coasters and menus
- Website: Design and development
- Social media: Administration and content production