Their story
Katec Sörmland is a business corporation that is owned by the municipality of Katrineholm by 40% and 60% by the private sector. As a corporation their goal is to promote businesses and start-ups and in large contribute to growth. The company has been around for a couple of years but in 2020 they felt the need of an updated modern expression. The primary target group is potential start-ups and aspiring entrepreneurs. The requested look and feel of the new logo was for it to express seriousness and professionalism. 

The solution
The orange color serves as a high contrast attention-grabber. The logo's minimalistic look and color makes it easy to distinguish and recognize. The form of the logo is a reference to the acronyms of the company's main field of work as an entrepreneur centrum.

Deliverables included:
- Refreshed logo and identity

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